The BMW U.S. Rider Academy

LEAN INTO IT

ON-ROAD CLASSES BOOKING FAST

You've never ridden like this before. Seat time on your track comes with plenty thrills.

CUSTOM MOTO TOURS

Let us plan your next adventure

Carve through the best local Carolina roads on the Ultimate Riding Machine^® with our trained professionals on Custom Moto Tours.

Rewards At Full Throttle

Earn Rewards On Everyday Purchases

Designed for riders, the BMW Motorrad Card earns points toward rewards and includes exceptional complimentary benefits. With up to 4X points per $1 spent on eligible BMW Motorrad purchases, earning has never been so easy. It's time to explore your benefits - this is your road to valuable rewards.

“I’ve ridden for years and was amazed at the amount of info I didn’t have.”

- Jeff H.